Website Marketing

A state of the art website with integrated direct marketing tools to help you expand your local marketing campaign and gain exposure for your business worldwide is at the heart of our business memberships. A business profile individually customized to your business is included as a full member of the Community Links.

The centerpiece of your Internet Marketing efforts is your company’s website. A decade ago, discussions of whether an organization needed a website or whether it should be viewed as a marketing tool were common. As internet use increased among target markets at the turn of the century, discussion changed to how prospective customers were using the internet. Internet media users can be broken into four categories based on their general pattern of internet use.

• Heavy users access the internet daily.
• Frequent users access the internet weekly.
• Infrequent users access the internet monthly.
• Lapsed users access the internet in periodic burst of typical use.

These categories of use among customers vary. The ages, incomes and occupations influence the best way to reach them online. Besides internet usage patterns, it is also necessary to identify the online activities of your target markets. For example, prior to implementing e-Commerce, you must identify the online shopping patterns and preferences of your target markets. The most popular online activity is information-gathering. Much of the information gathered relates to identifying products and services to buy - even in cases when users do not plan to purchase the product and services online.

By identifying the expectations and needs of your target markets before you begin marketing on the internet, you can build the foundation of an effective, market-led website.