07
December
2010
How is your business website visibility calculated?
Calculating your business’s online visibility is a complicated process based on a wide range of parameters. They include:
- Your business listing’s ranking on search engines, Internet yellow pages, local search sites, etc.
- The association of your business with the relevant keywords and categories that best describe it
- The consistency of your business data (in particular your contact details) across different sites
- Links and citations to your business, including reviews
- The availability and quality of your website
- Advertising and promotion of your business online and much more
Search engines continually optimize your visibility analysis algorithms to factor in the latest, most relevant considerations. Since visibility is relative, your analysis also takes into account your business’s online presence compared to that of your competitors.
We process thousands of web pages every month, which allows us to have a unique, comprehensive, and deep understanding of local businesses and their online visibility across many source sites. We are glad to be able to share this information with our members.
